KMSKA - Rubens AI
//De Chinezen
Become part of a Rubens masterpiece.Using a custom-trained AI model, visitors could place themselves inside the painting by selecting a character and snapping a photo. A playful experience where art and technology meet.
KMSKA - Rubens AI
//De Chinezen
For the Royal Museum of Fine Arts Antwerp (KMSKA), MoJuice's creative content team pulled out all the stops. For twelve masterpieces from the permanent collection, we designed interactive, in-depth displays. Each screen offers four unique ways to explore the artwork. Through an intuitive widget, visitors can choose what they want to discover first. The red entrance invites them to explore the artwork in detail, while the blue entrance reveals a slice of historical, human-interest documentary. The green entrance always features a game or playful experience that references or incorporates the artwork itself.
One of the most memorable examples was inspired by a monumental Rubens painting. Using a custom AI model trained on the painting, we built an installation that let visitors step into the canvas. By taking a photo and selecting a character from the artwork, guests could see themselves seamlessly integrated into Rubens' world. This blend of cutting-edge technology and classical art turned spectators into participants, offering a fresh and unexpected way to connect with a centuries-old masterpiece.
