Cola VR Activation
//DDMC
Welcome to a VR metaverse where Coca-Cola dreams go virtual. Step inside a sky-high metaverse with flying trucks and forest-sized screens. User-generated videos came alive in a wonderland of light and motion. This wasn't just VR, it was a shared adventure.
Cola VR Activation
//DDMC
An immersive VR experience
For the Wonderland event, we created an immersive VR experience that turned user-generated content into a dazzling shared adventure. Participants were invited to record short 15-second videos through the event app, selecting one of several themed prompts. These clips were instantly uploaded to the Wonderland cloud, then transported into a fully branded virtual world. The gallery, accessible via VR headsets at the event, became a playful, interactive space where colleagues could walk around together and watch each other's videos—big or small—on walls, floating screens, and larger-than-life displays.
Set in a surreal Coca-Cola-branded environment, the metaverse was filled with whimsical elements like a flying truck, giant glowing trees, and screens tucked between fantasy structures. Each visit felt personal yet social, offering everyone a chance to explore, laugh, and engage with content created by fellow attendees. With its blend of spectacle and storytelling, the VR gallery turned simple video sharing into a bold and unforgettable digital experience.
Our Touch
