Mazda - The sound of tomorrow
//These Days
Transforming a Mazda MX-5 into a drifting, music-making machine. Using advanced motion tracking, the car spun on a giant vinyl to create live beats with every move. With DJ Licious providing rhythm cues, it became a turntable on wheels, blending driving and sound like never before. The result: a high-octane performance that redefined the future of music and motion.
Mazda - The sound of tomorrow
//These Days
In Mazda's bold "The Sound of Tomorrow" campaign, MoJuice brought innovation to the fast lane by transforming a Mazda MX-5 into a live DJ system drifting on a giant vinyl record. In collaboration with agency These Days, MoJuice led the full technical production; merging real-time motion tracking with music generation.
Using the BlackTrax tracking system, the car's exact movements were captured via beacons and infrared cameras. This data directly influenced the music's tempo and dynamics, turning the MX-5 into a spinning, high-speed pick-up needle. With DJ Licious providing live feedback to guide the driver, the stunt became a perfectly synchronized performance of tech, sound, and motion.
Fasten your seatbelt, because MoJuice made sure this sonic joyride hit all the right notes!
Our Touch
