Ride Like A Flandrien
//De Vloer
"Ride Like a Flandrien" brings the final 100 km of the Tour of Flanders to life through immersive films and an interactive video experience. In partnership with De Vloer and Toerisme Vlaanderen, the campaign lets fans relive the race like the pros; easy to join, unforgettable to ride.
Ride Like A Flandrien
//De Vloer
Feel Every Turn, Climb, and Cobblestone
For the “Ride Like a Flandrien” campaign, we set out to capture the legendary spirit of the
Tour of Flanders and bring it directly to cycling fans. In collaboration with De Vloer and
Toerisme Vlaanderen, we recreated the excitement of the final 100 kilometers through
cinematic films and an interactive video experience that put viewers right in the saddle;
feeling every turn, climb, and cobblestone like a true Flandrien.
To complete the experience, we developed a user-friendly website in partnership with
Wunderkraut, making it easy for participants to sign up, explore the route, and engage with
the content. The result was a seamless blend of storytelling, technology, and passion for
cycling, giving fans the chance to relive history and ride like the pros.
OUR TOUCH
