Warm Your Mug
//Wunderman
Smart tech meets warm hearts as Telenet's cuddle-powered campaign comes alive. MoJuice built custom tech that detects real hugs and triggers microwaves to heat up chocolate milk. Visitors stepped into cozy booths for a hug, earning free hot chocolate and big smiles. Hugs became photos, memories and extra store buzz, showing how tech can truly care.
Warm Your Mug
//Wunderman
Smart Tech, Warm Hearts
For Telenet's "Warm Your Mug" campaign, MoJuice cooked up some seriously clever cuddle-detection tech. Picture this: ten stores,
each with a magical Cuddle Booth where visitors could score free hot chocolate, but only after sharing a proper, heartwarming hug. As soon as the hug was detected,
two microwaves fired up automatically, warming the cocoa like clockwork.
But wait, there's more! Each embrace was captured in a photo, ready for pick-up in-store. That meant more smiles, more selfies, and a whole lot more foot traffic.
More Hugs, More Love, More Sales
This wasn't just a feel-good winter stunt. It was a warm-hearted success story. Thanks to MoJuice's smart touch, store traffic jumped by 66.6%,
sales rose by 36%, and a whopping 2,709 hugs led to 5,418 steaming mugs of chocolatey joy.
Our Touch
